Freedom from Humiliation
Rule#4: I love you too much to open you to public ridicule. We must keep our discussion “within limits”. There will always be people we can turn to for help. But, to speak out in public about personal conflicts or disagreements will open our most personal feelings and thoughts to everybody.

Public humiliation is a popular way to force people into doing (or not doing) something. We have not come very far from the middle ages when they put people on display when they failed or sinned. The early years of our country had people put into stocks in public places when they failed to pay a debt or some other offense.
Today our range of options is much wider
Today we can blog about them in public forums or publish their failings in yellow tabloids or entertainment shows, but the point and the purpose is still the same. These displays amuse the masses and embarrass the guilty. We hope the fear of exposure will keep everyone else behaving better.